Now that Google has added live results from Twitter into searches, you need to face the fact once and for all that you can no longer control your organization's online reputation. Negative comments on blogs, Facebook, or Twitter have the power to tarnish your brand overnight in ways unimaginable a few years back. Even a small business should take social media seriously and try to influence conversations about its brand. A common concern, however, is managing … [Read more...]
Archives for December 2009
Your Brand: 10-Minute Social Media Monitoring
December 9, 2009 by
Google is adding live results from Twitter into searches this week, forever changing the nature of brand management. Now more than ever, you need to monitor your organization's social media presence. You need to know right away if the live Tweet results include "worst service" or "sucks," so you can diffuse these conversations and "push down" negative tweet search results. A common concern, however, is that monitoring social media takes too much time, especially … [Read more...]
With WordPress, Your Ideas Beam into Reality
December 2, 2009 by
I love WordPress! In case you missed my Oct. 15, 2009 post, WordPress is one of the leading free open source content management systems (CMS). It’s user-friendly, interactive ( i.e., Web 2.0), and lets you create professional looking websites in no time. More importantly, you can quickly improve your site when you come up with new ideas or technology changes—without having to pay for any software or development costs. This Sunday I came up with an idea on … [Read more...]
Video Clip of the Month: Muppets on Social Media
December 1, 2009 by
The Muppets Studio produced a cute clip about social media. Here's a link to the video on YouTube: … [Read more...]
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