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Facebook COO Thinks E-mail is ‘Probably Going Away’

June 18, 2010 by

Facebook COO Sheryl Sandberg created a stir this week when she boldly said, “”E-mail—I can’t imagine life without it—is probably going away.”

Speaking at Nielsen’s Consumer 360 conference on Tuesday, Sandberg said only 11 percent of teens use e-mail daily and instead use SMS and social networking.

“I hate to be the bearer of bad news, but in consumer technology, if you want to know what people like us will do tomorrow,” she said, “you look at what teenagers are doing today.”

Her assertion is big news for businesses and online advertisers because Facebook may connect consumers with brands more easily than e-mail. While ads in an inbox are called “spam,” Facebook users will even sometimes click “Like” on a brand’s Facebook page and volunteer to receive messages directly from advertisers.

Here’s Sandberg’s talk.

Do you think e-mail is going away? Please leave your comments below.



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About Monica

Monica specializes in strategic communications, web and new media, and print materials with an international or multi-cultural context. She has worked on national public outreach campaigns targeting multi-cultural audiences and has conceptualized, written, and/or designed multiple websites. Monica also has written, edited, and/or designed high-profile newsletters, brochures, and reports, including some prepared in collaboration with the White House. She holds a bachelor’s in journalism and a master of international service with a focus on international communication. Monica is based in Washington, D.C.

Comments

  1. Charles says:
    August 2, 2010 at 11:28 pm

    Who is she kidding? Facebook couldn’t exist without email

  2. Carol says:
    September 6, 2010 at 11:30 pm

    Yes, I remember when people predicted the paperless office thing. I think paper will be obsolete before e-mail, and I don’t see that anytime soon.