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World Cup, NBA Fans Break Twitter Record

June 22, 2010 by

Two major sporting events this week created tweet tsunamis that helped Twitter reach all-time records for tweets.

After the 2010 World Cup soccer tournament started two weeks ago, the social networking site began seeing huge traffic whenever a big goal was scored. Though Twitter normally sees about 750 tweets per second on an average day, a record was set Monday when tweets were sent at a rate of 2,940 per second just 30 seconds after Japan scored against Cameroon. 

That record, however, was short-lived. Twitter users sent out as many as 3,085 tweets per second Thursday night immediately after the Los Angeles Lakers’ victory against the Boston Celtics in the NBA Finals.

While Twitter, Inc. is probably celebrating the record level of tweets, regular users of Twitter are not. Enormous traffic from the World Cup frequently has exceeded Twitter’s capacity resulting in too many unwanted appearances of the Twitter “fail whale.”



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About Monica

Monica specializes in strategic communications, web and new media, and print materials with an international or multi-cultural context. She has worked on national public outreach campaigns targeting multi-cultural audiences and has conceptualized, written, and/or designed multiple websites. Monica also has written, edited, and/or designed high-profile newsletters, brochures, and reports, including some prepared in collaboration with the White House. She holds a bachelor’s in journalism and a master of international service with a focus on international communication. Monica is based in Washington, D.C.