I was greatly relieved to learn the U.S. Department of State is recalibrating its public diplomacy efforts toward social media and finally abandoning its Cold War mindset. As part of these efforts, America.gov, an ambitious public diplomacy portal launched during the Bush years, has been shut down. According to The Hill: A message on the front page of America.gov informs visitors that, as of March 31, the site is not being updated and will be archived. A notice … [Read more...]
Archives for April 2011
Social Media & Measurement: Elusive But Not New
April 23, 2011 by
Microsoft Director of Corporate Communications for Citizenship Tom Murphy recently wrote a thought-provoking blog post on how social media is clearly important but not the end of public relations and marketing as we know it. "We should all embrace social media where it is useful, makes sense and has a practical use, but the baby needs to remain safely in the bath," he wrote. I am completely with him about embracing and mobilizing social media to support your … [Read more...]
Future Is in Creating Strategies, Not Copying Tactics
April 18, 2011 by
How not to react to social media is found in a famous exchange between Alice and the Cheshire cat in Lewis Carroll's Alice’s Adventures in Wonderland: “One day Alice came to a fork in the road and saw a Cheshire cat in a tree. Which road do I take? she asked. Where do you want to go? was his response. I don't know, Alice answered. Then, said the cat, it doesn't matter.” It might seem obvious that you must know where you’re going to get anywhere. But because social … [Read more...]
HOW TO: 10 Ways to Engage ‘Luddites’ in Social Media
April 10, 2011 by
As more organizations decide to open up and join the Web 2.0 interaction revolution, some will flounder or even fail at it. Why? You need to get enough of your organization on board to really scale. Problems are inevitable if you can't inspire the technophobic "luddites" within your organization (Late Majority and Laggards on the Rogers Adoption Curve) to adapt. Distributing social media policies, mandating use of wikis or collaborative planning software, etc. … [Read more...]
Video Clip of the Month: Treesaver & Accessibility
April 1, 2011 by
My April 2011 video clip of the month features a pre-release demonstration of the free open source dynamic publishing platform Treesaver. Online publications created with Treesaver automatically adjust to the size of any screen (you've got to see it in action). Treesaver is a lot like the Flipboard iPad app except it's built with web standards—HTML, CSS, and Javascript. That means you can just design a publication once and the same code will work on any device … [Read more...]
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