Are you ready to start blogging to get your ideas out into the social media ecosystem? Or are you hesitating, afraid to get your feet wet? Here are eight steps to get comfortable—and your content carefully calibrated to your target audience—before you take the “publish” plunge. 1. Decide what to blog about. Choosing the right niche for your blog is perhaps the most important choice you can make before you actually start blogging. Search for a way to balance what … [Read more...]
Archives for June 2011
Social Media, Democracy & the Death of the ‘Big Lie’
June 16, 2011 by
I let out a huge sigh of relief after reading the results of a Pew Internet & American Life Project survey released today. It wasn't because the survey didn't find social media is isolating us inside digital bubbles. Rather, I was relieved because it didn't find social media polarizing perspectives and harming democracy. According to Pew's website: "We measured 'perspective taking,' or the ability of people to consider multiple points of view. There is no … [Read more...]
Could Clinton Win Presidency in ‘Fifth Estate’ Age
June 9, 2011 by
If Governor Clinton had been up to his shenanigans in the "Fifth Estate" age, do you think he could still win the U.S. presidency? Or would the citizen media's ability to document indiscretions and spread them virally have squelched his political ambitions? It's hard to say for sure. But without a doubt his successful message control strategies wouldn't work today. As Geoff Livingston, Zoetica cofounder, emphasizes in his new book, Welcome to the Fifth … [Read more...]
Video Clip of the Month: Google Goo Goo for Gaga
June 1, 2011 by
My June 2011 video clip of the month—a commercial for the Google Chrome web browser and Lady Gaga's new "Born This Way" album—was part of an unprecedented social media campaign that propelled the album to more than 1.1 million sales during its first week of release. I picked the viral video because it's an amazing example of how digital is changing marketing. Today's superstars don't buy attention. They earn it, and Lady Gaga is the queen of earned … [Read more...]
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