
“The pen is mightier than the sword, and considerably easier to write with.” —Marty Feldman Did you know a '60s-era campaign organizing strategy inspired by Mao Tse-tung foreshadowed social media's power? From Richard Hofstadter's 1964 essay The Paranoid Style in American Politics: "In his recent book, How to Win an Election, Stephen C. Shadegg [Barry Goldwater 's Campaign Advisor] cites a statement attributed to Mao Tse-tung: 'Give me just two … [Read more...]



HOW TO: Engage Bonafide Critics vs. Feed the ‘Trolls’
"What if somebody says something bad about us?" is a common concern stopping some institutions from using social media. After all, as the old saying goes: "You can please some of the people all of the time. You can please all of the people some of the time. But you can't please all of the people all of the time." Whether you are participating in social media or not, however, these networks are giving a megaphone to all the people who are not pleased with you, at … [Read more...]