Today, every organization is a global brand. Thanks to Web 2.0, people from around the world can access your content, discover and interact with other members of your online communities, and add their own voice to the conversation. This is exciting but also a little unnerving. How do you relate to people from another culture? What do you say, or not say, to start a conversation off right? Are there cultural taboos you need to be aware of? Fortunately, a … [Read more...]
Archives for January 2012
An Influencer Is an Influencer Is an Influencer?
January 16, 2012 by
"Rose is a rose is a rose is a rose," is a Gertrude Stein quote we've all heard reminding us things are what they are no matter what you call them. In the communications world, however, the term "influencer" doesn't necessarily mean the same thing. One communications practitioner may define and apply the influencer concept in a way worlds apart from a second practitioner, though both are trying to harness influencers to change ideas, motivate new … [Read more...]
HOW TO: Unleash the ‘Crowd’ to Create Change
January 12, 2012 by
A Communications 301 rule of thumb is "information alone doesn't change behavior." You might have brilliant left-brained arguments about why people should do something, but if you don't touch them emotionally, they won't be swayed. O.K., maybe they'll give you a thumbs up, but they won't act. Raising awareness is only effective in changing behavior when you have the time and resources to reach the saturation point of "everybody knows that everybody knows that … [Read more...]
Video Clip of the Month: Leading Online Communities
January 1, 2012 by
How can you turn a leaderless communications swarm into a collaborative online community that achieves results? That's the zillion dollar question for 2012. As my runner up for January 2012 video clip of the month below shows (and anybody who has been following the news knows), self-directed communications swarms fueled many of the top news events of 2011. While my runner up for video clip of the month above is inspiring, especially on the New Year, my main … [Read more...]
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