Just after reading a fascinating post on Mobile Mahaal, an innovative experiment making radio more interactive in Afghanistan, I read another by Kim Andrew Elliott on proposed Voice of America (VOA) budget cuts and programs "under other names." Kim wrote: "Congress should not spend money on an international news service that the private sector can accomplish at no cost to the taxpayers." Kim's comment was in reaction to a post on the Mountain Runner blog by David … [Read more...]
Archives for February 2012
Web 2.0 Suicide, Not Armageddon, Komen’s Problem
February 11, 2012 by
Breast cancer is personal for me. My own grandmother survived breast cancer. Three of my coworkers had breast cancer and one died, leaving two young children. Another friend of mine also survived breast cancer. For that reason, when I received a direct message from Beth Kanter on Twitter asking me to post tweets with #takebackthepink and #supercure during the SuperBowl I did. I supported Beth's efforts to make women's health care accessible to everyone. Every … [Read more...]
Conversation, not Context or Content, is King
February 10, 2012 by
What do you think you would need most to harness the Internet to transform Facebook’s privacy policy in Europe? Great storytelling (a.k.a. content)? Opinion leaders or household names driving traffic to your killer web presence and its top-notch user experience (a.k.a. context)? Or an easy way for people to act to support your efforts and spread the word to their friends? (a.k.a. conversation)? Tough one! What turned out to be the answer for Max Schrems, a … [Read more...]
Video Clip of the Month: Concentrate on Relationships
February 1, 2012 by
Groundswell is so far the best book on social media I've ever read. Written by Charlene Li and Josh Bernoff (and recently updated), the book is a must read for anyone who pieces together coherant communications strategies. My favorite quote — "concentrate on the relationships, not the technologies" — supports the book's four steps for social media planning: (1) people, (2) objectives, (3) strategy, and (4) technology. It also sets the stage for a brilliant … [Read more...]
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