Reprinted with permission from the Peace for Sale blog. For background on this post, please see the earlier The making and breaking of KONY 2012 Peace for Sale blog post. The Enough Project has worked with Funny or Die to produce a pretty funny short film. It's a parody on KONY 2012 with a call to action. The action, however, does not claim to end a war – its goal is to build awareness and to inspire people to send the letter below to President Obama. This is a … [Read more...]
Archives for March 2012
Limits on Federal Public Relations Activities? Sort of…
March 21, 2012 by
I read with interest yesterday a post on a "wide-ranging" Senate investigation into the federal government's use of public relations services. From the Institute for Public Relations website: "Twice in the past year there have been investigations into public relations spending by the federal government. The most recent was launched in late February by Senator Claire McCaskill (D–Mo.) and Senator Rob Portman (R–Ohio), who have triggered a wide-ranging investigation … [Read more...]
A Sure-Fire Way of Engaging Readers… Literally
March 17, 2012 by
Do you know a sure-fire way of engaging readers? Yes, a way of literally causing more brain synapses to fire. Use language that depicts movement or triggers the senses. According to new brain research detailed in the New York Times, brains respond to written depictions of smells, textures, and movements as if they were the real thing. Unlike with bland language, they trigger additional neurological regions of the brain distinct from language-processing areas. … [Read more...]
Video Clip of the Month: Precise Strategies Liberate
March 2, 2012 by
A sound communications strategy or creative brief is the most important part of a successful communications campaign or product. It is the firm foundation determining how your communications mix (i.e., public relations, advertising, promotion, and direct marketing) will work together to achieve your communications objectives. It is the genesis of every word you write, every product you produce, every conversation you start. All too often, however, communicators … [Read more...]
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