Storytelling Success = Emotion + Drama + Visuals

Uniting an emotion with an ideaPeople love stories. They warm hearts and bring content to life in a way dry data and left-brained arguments cannot. The Web 2.0 stories they love most unite a positive emotion with dramatic narrative and strong visuals, encouraging people to share and act:

Of course, facts are facts, and you have to have data to back up your stories. But how you tell your stories—according to your objectives and your audiences’ interests—is perfectly malleable per the above formula for success.



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About Monica

Monica specializes in strategic communications, web and new media, and print materials with an international or multi-cultural context. She has worked on national public outreach campaigns targeting multi-cultural audiences and has conceptualized, written, and/or designed multiple websites. Monica also has written, edited, and/or designed high-profile newsletters, brochures, and reports, including some prepared in collaboration with the White House. She holds a bachelor’s in journalism and a master of international service with a focus on international communication. Monica is based in Washington, D.C.

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