HOW TO: Mobilize Viral Swarms via Network Mapping

Source: Monitor Institute Graphic on Flickr

Relationships are the heart of many successful social media outreach efforts. They help fuel viral success (second only to exceptional content) and serve as a catalyst for self-organizing online swarms. You need to be able to visualize connections and influence, however, before you can strategically leverage relationships to reach and inspire target audiences. That’s where network mapping comes in.

Depending on your objectives, you can map social media conversations or you can map networks of individuals and organizations to identify hubs, clusters, and links you can leverage to bridge networks or strategically connect people for mutual benefit. You can visualize your connections low-tech or with free or paid digital network mapping tools:

What is your organization’s strategy for network mapping? What are your takeaways?

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About Monica

Monica specializes in strategic communications, web and new media, and print materials with an international or multi-cultural context. She has worked on national public outreach campaigns targeting multi-cultural audiences and has conceptualized, written, and/or designed multiple websites. Monica also has written, edited, and/or designed high-profile newsletters, brochures, and reports, including some prepared in collaboration with the White House. She holds a bachelor’s in journalism and a master of international service with a focus on international communication. Monica is based in Washington, D.C.


  1. Thanks so much for giving Sysomos a shout in here! We really appreciate the recommendation.

    Sheldon, community manager for Sysomos