My July 2011 video clip of the month takes on the Web 2.0 cliché that “content is king.” It features Ben Watson, Adobe principal customer experience strategist, explaining that content is not king, context is. By context Watson means a brand's ability to connect with customers and filter information for them in a way they find useful and enjoyable. I picked the video because it illustrates an important point. Today, context drives relevancy, efficacy, and … [Read more...]
Video Clip of the Month: Andy Carvin & News Curation
March 1, 2011 by
My March 2011 video clip of the month is a PBS News Hour interview of Andy Carvin, (@acarvin), National Public Radio's social media guru, on how he used Twitter to curate social media to turn himself into a "real time wire service" for the protests in Egypt and Tunisia. I chose the video because Carvin’s work curating the news provides a hint of what news and information management can look like in an increasingly networked world. From a cubicle in Washington, … [Read more...]
Video Clip of the Month: Creating a New Narrative
February 1, 2011 by
My February 2011 video clip of the month features the founders of the nonprofit Ushahidi (Swahili for "testimony" or "witness") discussing the revolutionary free and open source software they created for crowdsourcing and democratising information. If you haven't been following Ushahidi and crisis mapping, you've got to check the video out. The Ushahidi story is amazing. Ushahidi collects eyewitness reports sent in by e-mail and SMS/cellphone, allowing "everyone … [Read more...]
5 Reasons Why You Won’t Find Me Posting on Quora
January 25, 2011 by
The last few weeks I've been seeing all these articles about how Quora will be the next Twitter or Facebook and is the biggest blogging innovation in 10 years. Quora is a crowdsourced answer site that is a cross between LinkedIn's Q&A feature, Reddit, Yahoo Answers, and Wikipedia. With everyone so excited about it, I signed up and checked it out. After a week of use, however, I've concluded Quora is a lot of hype. I only see myself monitoring a few … [Read more...]
McDonald’s Foursquare Success: $1,000 Pays Off Big
September 17, 2010 by
Mashable posted a fascinating article today about how McDonald's spent a modest $1,000 on a pilot Foursquare campaign resulting in 33 percent more foot traffic in one day, more than 50 news articles, and 600,000 people opting to follow and fan the brand on social media sites. McDonald's Foursquare Day on April 16 used 100 randomly awarded $5 and $10 gift cards to lure Foursquare users into McDonald's restaurants to check in. Foursquare is a mobile … [Read more...]
Facebook Stories & Statistics: A Huge Impact
July 17, 2010 by
I am still in awe of the latest Facebook statistics: More than 141 million unique visitors in the United States in June 2010. More than 500 million users worldwide. If Facebook were a country, it would be the third largest country in the world. 50 percent of mobile Internet traffic in the United Kingdom is on Facebook. Facebook tops Google for weekly U.S. Internet traffic. If those statistics and my July 2010 video clip of the month, Social Media … [Read more...]
What’s Hot: Free Content Management Systems
October 17, 2009 by
eVentures in Cyberland: Through the Web 2.0 Looking Glass, and What Communicators Found There was created using WordPress, a free open source content management system (CMS). A CMS is a software package that lets you build a website that non-technical people can quickly and easily (and therefore affordably) change and update. You could, for example, design a templates-based website like this one for as little as $1,000 (all in design, not writing, labor and assuming … [Read more...]
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