Are you ready to start blogging to get your ideas out into the social media ecosystem? Or are you hesitating, afraid to get your feet wet? Here are eight steps to get comfortable—and your content carefully calibrated to your target audience—before you take the “publish” plunge. 1. Decide what to blog about. Choosing the right niche for your blog is perhaps the most important choice you can make before you actually start blogging. Search for a way to balance what … [Read more...]
HOW TO: Remove the Snooze from Your Company Blog
May 24, 2011 by
Once you get past the "should my company be blogging” hurdle, you need to ask yourself "what type of blog is right for my company?" Unfortunately, many companies forget that question and take starting a blog lightly. That sets them up for a blog full of regurgitated press releases with a high snooze factor and little readers. To remove the snooze from your company blog, figure out what strategy (or strategies) will build the most rapport with your target … [Read more...]
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