HOW TO: Engage Bonafide Critics vs. Feed the ‘Trolls’

"What if somebody says something bad about us?" is a common concern stopping some institutions from using social media. After all, as the old saying goes: "You can please some of the people all of the time. You can please all of the people some of the time. But you can't please all of the people all of the time." Whether you are participating in social media or not, however, these networks are giving a megaphone to all the people who are not pleased with you, at … [Read more...]