Facebook’s ‘Simplistic’ Analytics Failing Marketers?

Claiming "Facebook is failing marketers," a report by research firm Forrester unleashed a social media firestorm this week. The report documented the results of a survey of 395 marketers in the United States, the United Kingdom, and Canada. The marketers were asked to rank the business value derived from digital marketing opportunities from Facebook, Twitter, and YouTube to onsite ratings and reviews to branded communities and blogs. They rated Facebook dead … [Read more...]