Storytelling Success = Emotion + Drama + Visuals

People love stories. They warm hearts and bring content to life in a way dry data and left-brained arguments cannot. The Web 2.0 stories they love most unite a positive emotion with dramatic narrative and strong visuals, encouraging people to share and act: Positive emotion: Many people make decisions emotionally, so even the best logic-based arguments often fail to motivate people. When stories trigger a positive emotion, they stimulate good will, right-brain … [Read more...]