Through the Web 2.0 Looking Glass
Now that anyone can break a story through Twitter is the old-fashioned press release obsolete? People have been predicting its demise for years, but I think the truth is much more complicated. As I wrote in my Are Blogs King and Press Releases Obsolete? post last year, today’s Web 2.0 world doesn't mean you should stop issuing press releases and replace them with announcements on your blog. Likewise, you shouldn't just start tweeting all your announcements. … [Read more...]
"I'll send you the email tomorrow when I have power. We're in a brownout," a volunteer I was coordinating with in Kenya tweeted in a direct message to me using her cell phone. The exchange (for one of my non-profit clients) brought home for me the "missing link" I think many are missing in the debate over social media's role in the uprisings in Tunisia, Egypt, and Libya. To connect to Revolution 2.0, you don't need a computer. You don't even need electricity. All … [Read more...]
Last May I wrote that "we are on the verge of a massive shift in the way we communicate and inspire action." As I watch jubilant Egyptians in the video below celebrating the resignation of their 82-year-old former president, I think I can safely say that paradigm shift has arrived. The leaderless Revolution 2.0 in Egypt, and earlier in Tunisia, illustrate how powerfully social media can be used to galvanize real action in the real world. Social media contributed … [Read more...]
Today’s reality is that your organization needs to be on social media. You can no longer rely on issuing press releases and keeping your website up to date to get your message out. You must proactively lead conversations and participate in stories using Internet- and mobile-based social platforms, such as Twitter, Facebook, Flickr, and YouTube. To successfully start and maintain your social media presence, however, you need to know what works and what … [Read more...]
The last few weeks I've been seeing all these articles about how Quora will be the next Twitter or Facebook and is the biggest blogging innovation in 10 years. Quora is a crowdsourced answer site that is a cross between LinkedIn's Q&A feature, Reddit, Yahoo Answers, and Wikipedia. With everyone so excited about it, I signed up and checked it out. After a week of use, however, I've concluded Quora is a lot of hype. I only see myself monitoring a few … [Read more...]
"Don't Merge Your Nonprofit Facebook Page with Places Page," warns the heading of an interesting Dec. 17 guest post on Beth's Blog. The post, by Ivan Boothe, explains if your organization accepts Facebook's invitation to claim your Facebook Places geolocation page, you'll lose your ability to specify a default landing tab on your regular Facebook page. That means all the time and money you put into creating a beautiful custom landing tab will go to waste. Since … [Read more...]
Social media will replace traditional media as the main tool for public relations practioners within two years, according to a new survey by StevensGouldPincus, merger and management consultants to the communications industry. Today, communications consulting firms devote 30 percent of their total percentage of work to social media as opposed to traditional media. Next year, the percentage will increase to an average of 42 percent. "If this trend … [Read more...]
I read a fascinating article in Newsweek today about a 25-year-old computer programmer who created crowdsourcing software that broke the grip of Iran's censors after the disputed 2009 election. The programmer, Austin Heap of San Francisco, developed the software, called Haystack, to open up social networking sites the Iranian government was blocking, such as Twitter and Facebook, to allow people on the ground in Iran to organize inside the country and … [Read more...]
You might remember one of the good news stories to come out of January's Haiti earthquake. A Canadian woman trapped in rubble sent a text message to Canadian foreign ministry officials thousands of kilometers away. The message was relayed back to Canadian authorities in Haiti who were able to find and rescue her. With people increasingly using text messages, Facebook, Twitter, and other new media tools to seek help in a disaster, the American Red Cross sponsored … [Read more...]
Twitter is rolling out a great new feature called "Who to Follow" that offers users personalized recommendations for people to follow on the microblogging service. If you're one of the Twitter users selected early for the roll out (like me!), you'll find the new feature on the top right of your homepage at Twitter.com (when you're logged into an account). Twitter introduced the new "Who to Follow" feature in a blog post yesterday: The algorithms in this … [Read more...]
I am still in awe of the latest Facebook statistics: More than 141 million unique visitors in the United States in June 2010. More than 500 million users worldwide. If Facebook were a country, it would be the third largest country in the world. 50 percent of mobile Internet traffic in the United Kingdom is on Facebook. Facebook tops Google for weekly U.S. Internet traffic. If those statistics and my July 2010 video clip of the month, Social Media … [Read more...]
My July 2010 video clip of the month is a recently updated video by Erik Qualman, author of the Socialnomics – Social Media Blog, demonstrating social media’s explosive growth in recent years. The video is a follow-up piece to his original social media revolution video from last summer. While some of the information is similar to last year’s version, Qualman has updated the data and included new figures for the first time. A few of the highlights … [Read more...]
Facebook COO Sheryl Sandberg created a stir this week when she boldly said, “"E-mail—I can't imagine life without it—is probably going away.” Speaking at Nielsen's Consumer 360 conference on Tuesday, Sandberg said only 11 percent of teens use e-mail daily and instead use SMS and social networking. "I hate to be the bearer of bad news, but in consumer technology, if you want to know what people like us will do tomorrow,” she said, “you look at what … [Read more...]
My March 2010 video clip of the month is a spoof of the NBC sitcom "The Office" that students at the University of Denver produced to show their frustrations with technology in the classroom. The video features “Michael,” a technology professor who hasn't kept up with the latest technology and is trying to wing his technology lectures. At one point, he hands out floppy disks so outdated his students’ laptops don’t even have drives to read them. Later, he … [Read more...]
Now that Google has added live results from Twitter into searches, you need to face the fact once and for all that you can no longer control your organization's online reputation. Negative comments on blogs, Facebook, or Twitter have the power to tarnish your brand overnight in ways unimaginable a few years back. Even a small business should take social media seriously and try to influence conversations about its brand. A common concern, however, is managing … [Read more...]
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