Facebook COO Sheryl Sandberg created a stir this week when she boldly said, “"E-mail—I can't imagine life without it—is probably going away.” Speaking at Nielsen's Consumer 360 conference on Tuesday, Sandberg said only 11 percent of teens use e-mail daily and instead use SMS and social networking. "I hate to be the bearer of bad news, but in consumer technology, if you want to know what people like us will do tomorrow,” she said, “you look at what teenagers are … [Read more...]
Video Clip of the Month: University ‘The Office’ Spoof
March 1, 2010 by
My March 2010 video clip of the month is a spoof of the NBC sitcom "The Office" that students at the University of Denver produced to show their frustrations with technology in the classroom. The video features “Michael,” a technology professor who hasn't kept up with the latest technology and is trying to wing his technology lectures. At one point, he hands out floppy disks so outdated his students’ laptops don’t even have drives to read them. Later, he tries to … [Read more...]
Your Brand: Taking Social Media Seriously
December 16, 2009 by
Now that Google has added live results from Twitter into searches, you need to face the fact once and for all that you can no longer control your organization's online reputation. Negative comments on blogs, Facebook, or Twitter have the power to tarnish your brand overnight in ways unimaginable a few years back. Even a small business should take social media seriously and try to influence conversations about its brand. A common concern, however, is managing … [Read more...]
Your Brand: 10-Minute Social Media Monitoring
December 9, 2009 by
Google is adding live results from Twitter into searches this week, forever changing the nature of brand management. Now more than ever, you need to monitor your organization's social media presence. You need to know right away if the live Tweet results include "worst service" or "sucks," so you can diffuse these conversations and "push down" negative tweet search results. A common concern, however, is that monitoring social media takes too much time, especially … [Read more...]
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