Does my recent rave review about xPotomac's innovations mean I think all conferences should feature mind maps and tweets instead of PowerPoints? I hope it goes without saying "of course not!" Why? Due to POST, which I've written about before briefly. POST is a useful acronym coined by Charlene Li and Josh Bernoff, the authors of Groundswell. It stands for People, Objectives, Strategy, and Technologies. The acronym is a reminder to always start information … [Read more...]
Video Clip of the Month: Concentrate on Relationships
February 1, 2012 by
Groundswell is so far the best book on social media I've ever read. Written by Charlene Li and Josh Bernoff (and recently updated), the book is a must read for anyone who pieces together coherant communications strategies. My favorite quote — "concentrate on the relationships, not the technologies" — supports the book's four steps for social media planning: (1) people, (2) objectives, (3) strategy, and (4) technology. It also sets the stage for a brilliant … [Read more...]
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