HOW TO: Mobilize Viral Swarms via Network Mapping

Relationships are the heart of many successful social media outreach efforts. They help fuel viral success (second only to exceptional content) and serve as a catalyst for self-organizing online swarms. You need to be able to visualize connections and influence, however, before you can strategically leverage relationships to reach and inspire target audiences. That's where network mapping comes in. Depending on your objectives, you can map social media … [Read more...]

Facebook’s ‘Simplistic’ Analytics Failing Marketers?

Claiming "Facebook is failing marketers," a report by research firm Forrester unleashed a social media firestorm this week. The report documented the results of a survey of 395 marketers in the United States, the United Kingdom, and Canada. The marketers were asked to rank the business value derived from digital marketing opportunities from Facebook, Twitter, and YouTube to onsite ratings and reviews to branded communities and blogs. They rated Facebook dead … [Read more...]

Video Clip of the Month: Treesaver & Accessibility

My April 2011 video clip of the month features a pre-release demonstration of the free open source dynamic publishing platform Treesaver. Online publications created with Treesaver automatically adjust to the size of any screen (you've got to see it in action). Treesaver is a lot like the Flipboard iPad app except it's built with web standards—HTML, CSS, and Javascript. That means you can just design a publication once and the same code will work on any device … [Read more...]

Video Clip of the Month: Creating a New Narrative

My February 2011 video clip of the month features the founders of the nonprofit Ushahidi (Swahili for "testimony" or "witness") discussing the revolutionary free and open source software they created for crowdsourcing and democratising information. If you haven't been following Ushahidi and crisis mapping, you've got to check the video out. The Ushahidi story is amazing. Ushahidi collects eyewitness reports sent in by e-mail and SMS/cellphone, allowing "everyone … [Read more...]

Google Mini Wave Quietly Washes Ashore

Have you ever received an e-mail with critical information about an event but an unrelated subject line? If you didn't flag it and needed it a few weeks or months later, you could end up wasting quite a bit of time digging for it.  Solving this problem by keeping all related conversations in one chronologically organized spot was the genius behind Google Wave, the social networking platform Google launched with much fanfare last year. While many saw its … [Read more...]

Google Wave to Live on as Apache Wave

Remember Google Wave?  Last year I was pretty excited to get an invite to join what was suppose to be Google’s hot new social networking platform. With Google Wave, collaborators share—in real time or over time—e-mail, instant messaging, wikis, and social networking merged into topical waves (kind of a cross between chatting and threaded discussions on a blog). Like many people, I didn't end up doing much with it (in my case due to a lack of collaborators), so I … [Read more...]

Super Shock! Non-Profit Client’s Domain Stolen

I was in for a shock last week when I visited the website of a non-profit whose website I recently redesigned in WordPress. Instead of seeing the non-profit’s website, I found a page full of ads reading at the top, “This page is parked free courtesy of [a different web hosting firm than the one the non-profit uses].” Using Network Solution’s WHOIS behind that domain? page, I discovered the non-profit’s domain registration information had been deleted, causing … [Read more...]

Living Stories WordPress Plugin & Theme Released

Google released a Living Stories plugin and theme for WordPress yesterday enabling anyone who publishes through WordPress to organize coverage of an ongoing event on a single dynamic page. Living Stories is an experimental format for displaying news coverage that Google created in partnership with the New York Times and Washington Post. Google software engineer Eric Zhang wrote about the process of developing the plugin on the Google News Blog. "Our next step … [Read more...]

Twitter Code Swarm: A Mesmerizing Video

One of the things I love about Web 2.0 is all the creativity and collaboration it creates in the high tech community. Today, I want to share with you a Vimeo video from Ben Sandofsky, a team member of the new Twitter Engineering blog, which visualises Twitter's commits history in a beautiful and mesmerizing way. A commit happens when a developer makes changes to a software's code or documents and transfers them into the central project repository. The video … [Read more...]

With WordPress, Your Ideas Beam into Reality

I love WordPress! In case you missed my Oct. 15, 2009 post, WordPress is one of the leading free open source content management systems (CMS).  It’s user-friendly, interactive ( i.e., Web 2.0), and lets you create professional looking websites in no time. More importantly, you can quickly improve your site when you come up with new ideas or technology changes—without having to pay for any software or development costs. This Sunday I came up with an idea on … [Read more...]

White House Website Shifts to Free Drupal

The website shifted over to the free open source Drupal content management system (CMS) yesterday, according to an article in the San Francisco Chronicle. A CMS is a software package that lets you build a website that non-technical people can quickly and easily (and therefore affordably) change and update. "We now have a technology platform to get more and more voices on the site," White House new media director Macon Phillips was quoted in the … [Read more...]

What’s Hot: Free Content Management Systems

eVentures in Cyberland: Through the Web 2.0 Looking Glass, and What Communicators Found There was created using WordPress, a free open source content management system (CMS). A CMS is a software package that lets you build a website that non-technical people can quickly and easily (and therefore affordably) change and update. You could, for example, design a templates-based website like this one for as little as $1,000 (all in design, not writing, labor and assuming … [Read more...]