Through the Web 2.0 Looking Glass
Now that anyone can break a story through Twitter is the old-fashioned press release obsolete? People have been predicting its demise for years, but I think the truth is much more complicated. As I wrote in my Are Blogs King and Press Releases Obsolete? post last year, today’s Web 2.0 world doesn't mean you should stop issuing press releases and replace them with announcements on your blog. Likewise, you shouldn't just start tweeting all your announcements. … [Read more...]
Today’s reality is that your organization needs to be on social media. You can no longer rely on issuing press releases and keeping your website up to date to get your message out. You must proactively lead conversations and participate in stories using Internet- and mobile-based social platforms, such as Twitter, Facebook, Flickr, and YouTube. To successfully start and maintain your social media presence, however, you need to know what works and what … [Read more...]
My September 2010 video clip of the month features Conan O’Brien revealing the name of his new TBS series using a Sharpie and some white paper in a YouTube video. I picked the video because it shows how social media is changing the way major announcements are made. For most of the last century, major public statements were made through press releases and press conferences for the media. Today, press releases aren’t just for journalists anymore, and they are … [Read more...]
Public relations is vital to building your company and promoting your brand. If you're a small business, non-profit, or start up, however, your budget might be too tight to hire a public relations firm to publicize your products and services to reporters and bloggers. Here are five easy steps for successful do-it-yourself media relations: 1. Create a Press Kit Every company should have a press kit: a hard-copy version, contained in an attractive folder, and … [Read more...]
Breaking with tradition, the Pentagon used Twitter Friday to announce major changes in its social media policy. Under the new policy, military personnel can Tweet, blog, and update their Facebook pages on the U.S. military's non-classified computer networks. More than a dozen social media sites the Pentagon blocked in May 2007 will now be unblocked. Price Floyd, the Principal Deputy Assistant Secretary of Defense for Public Affairs, broke the news of the … [Read more...]
UPDATE: As noted in my Is Twitter King and the Press Release Obsolete? post, Brokaw: ‘I Don’t Get Twitter…Just Stuff That Fills Air' post, and Video Clip of the Month: Conan’s YouTube Choice post, social media has the future of press releases in a flux. Stay tuned! Blogs are more effective than press releases, Arianna Huffington, cofounder and editor-in-chief of The Huffington Post, said during a Q&A interview in the February 2010 issue of PR … [Read more...]
A snappy, eye-catching headline used to be the most critical part of a press release back in the day when a press release was—shockingly—actually a release to the press. Now that the Web has allowed people to read press releases directly, even the cleverest headline is useless on a news release that doesn’t generate traffic. In today’s Web 2.0 world, the most important thing your press release and its headline needs is keywords. Keywords are what … [Read more...]
s
Follow me on Twitter
Subscribe via RSS feed