Through the Web 2.0 Looking Glass
I lost about a hundred Twitter followers over the holidays. "Alice" was on Christmas break, and I didn't have time to review my new followers to decide if I wanted to follow them back. I check every Twitter profile before I manually follow back, making it is easy for me to fall behind. I definitely do lose a few contacts that way. Some new Twitter followers will unfollow you in as a little as two days if you don't return the follow. Of course, some of these can … [Read more...]
My January 2010 video clip of the month features a valuable talk Chris Brogan gave at the Web 2.0 Expo in New York City. Brogan is arguably one of the top social media experts in the world and his blog is rated number 0ne by Advertising Age magazine. Here's the YouTube video: … [Read more...]
Now that Google has added live results from Twitter into searches, you need to face the fact once and for all that you can no longer control your organization's online reputation. Negative comments on blogs, Facebook, or Twitter have the power to tarnish your brand overnight in ways unimaginable a few years back. Even a small business should take social media seriously and try to influence conversations about its brand. A common concern, however, is managing … [Read more...]
Google is adding live results from Twitter into searches this week, forever changing the nature of brand management. Now more than ever, you need to monitor your organization's social media presence. You need to know right away if the live Tweet results include "worst service" or "sucks," so you can diffuse these conversations and "push down" negative tweet search results. A common concern, however, is that monitoring social media takes too much time, … [Read more...]
The Muppets Studio produced a cute clip about social media. Here's a link to the video on YouTube: … [Read more...]
The Atlanta-based social media marketing agency Everywhere set a Guinness World Record October 16 to 17, 2009, for the most widespread social network message in a 24-hour period with 209,771 mentions on Twitter, Facebook, and blogs. In fact, the massive viral effort was so successful that #beatcancer, the campaign's trending topic, became the top one on Twitter. Incredibly, Everywhere conceptualized and executed the one-day pro-bono campaign in one week. It ended … [Read more...]
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