Pentagon Uses Twitter to Announce Policy Change

Breaking with tradition, the Pentagon used Twitter Friday to announce major changes in its social media policy. Under the new policy, military personnel can Tweet, blog, and update their Facebook pages on the U.S. military's non-classified computer networks. More than a dozen social media sites the Pentagon blocked in May 2007 will now be unblocked. Price Floyd, the Principal Deputy Assistant Secretary of Defense for Public Affairs, broke the news of the … [Read more...]

Twitter Code Swarm: A Mesmerizing Video

One of the things I love about Web 2.0 is all the creativity and collaboration it creates in the high tech community. Today, I want to share with you a Vimeo video from Ben Sandofsky, a team member of the new Twitter Engineering blog, which visualises Twitter's commits history in a beautiful and mesmerizing way. A commit happens when a developer makes changes to a software's code or documents and transfers them into the central project repository. The video … [Read more...]

Twitter: Pornography & Spam vs. Quality Contacts

I lost about a hundred Twitter followers over the holidays. "Alice" was on Christmas break, and I didn't have time to review my new followers to decide if I wanted to follow them back. I check every Twitter profile before I manually follow back, making it is easy for me to fall behind. I definitely do lose a few contacts that way. Some new Twitter followers will unfollow you in as a little as two days if you don't return the follow. Of course, some of these can … [Read more...]

Your Brand: Taking Social Media Seriously

Now that Google has added live results from Twitter into searches, you need to face the fact once and for all that you can no longer control your organization's online reputation. Negative comments on blogs, Facebook, or Twitter have the power to tarnish your brand overnight in ways unimaginable a few years back. Even a small business should take social media seriously and try to influence conversations about its brand. A common concern, however, is managing … [Read more...]

Your Brand: 10-Minute Social Media Monitoring

Google is adding live results from Twitter into searches this week, forever changing the nature of brand management. Now more than ever, you need to monitor your organization's social media presence.  You need to know right away if the live Tweet results include "worst service" or "sucks," so you can diffuse these conversations and "push down" negative tweet search results. A common concern, however, is that monitoring social media takes too much time, especially … [Read more...]