"If you want the truth to stand clear before you, never be for or against. The strugge between 'for' and 'against' is the mind's worst disease." —Sent-ts'an, c. 700 C.E. Who is your target audience? The first question you need to ask before starting a communications project can come down to analyzing one key motivator for your target audience. Values. Before you can unite an idea with an emotion to inspire action, you have to understand why your target … [Read more...]