xPotomac, the Next ‘Big Thing’ and Behavior Change

Yesterday I attended xPotomac, a conference on the most influential media technologies most likely to impact businesses and marketers in the immediate future. Both the conference's content and its organization showcased disrupted shifts in recognizing and harnessing change. Its organization you ask? What I found interesting was the fact that none of the speakers used extemporaneous PowerPoints. Instead, they used handhelds with colorful mind maps to … [Read more...]