Archives for June 2010

What Bad Web 2.0 Customer Service Looks Like

After my Verizon e-mail went down for several hours yesterday, I checked the Web 2.0 "newspaper": Twitter.  I quickly discovered many tweets and even a few blog posts, such as Verizon Email Outage: Twitter and Central for Webmail, about the outage, which appeared to be national in scope. To my surprise, however, @Verizon, the official Verizon corporate Twitter account, and @VerizonSupport, the official Verizon customer service Twitter account, weren't … [Read more...]

World Cup, NBA Fans Break Twitter Record

Two major sporting events this week created tweet tsunamis that helped Twitter reach all-time records for tweets. After the 2010 World Cup soccer tournament started two weeks ago, the social networking site began seeing huge traffic whenever a big goal was scored. Though Twitter normally sees about 750 tweets per second on an average day, a record was set Monday when tweets were sent at a rate of 2,940 per second just 30 seconds after Japan scored against … [Read more...]

Facebook COO Thinks E-mail is ‘Probably Going Away’

Facebook COO Sheryl Sandberg created a stir this week when she boldly said, “"E-mail—I can't imagine life without it—is probably going away.” Speaking at Nielsen's Consumer 360 conference on Tuesday, Sandberg said only 11 percent of teens use e-mail daily and instead use SMS and social networking. "I hate to be the bearer of bad news, but in consumer technology, if you want to know what people like us will do tomorrow,” she said, “you look at what teenagers are … [Read more...]

Video Clip of the Month: BP Commercial Spoofs

British Petroleum's (BP's) failure to adequately enlist social media in the communications battle over the BP Gulf of Mexico oil spill made picking a single video clip of the month too difficult. So I've chosen two BP commercial spoofs, both highlighting BP's growing credibility gap as it desperately tries to control information and ignores the new (social media era) communication rules: collaboration, openness, transparency, and timeliness. While BP is … [Read more...]