Every now and then one of my posts hits the search engine jackpot.
To my dismay, my first post to garner a large amount of search engine traffic was about Twitter and pornography. Because a lot of people typing the keywords “Twitter” and “pornography into search engines arrived at that post, it quickly became one of the top 10 most popular posts of all time on my website. It maintained this ranking for months despite getting minimal views and tweets from my regular readers when I first wrote it.
In the last two months, two newer posts have hit the search engine jackpot:
- Future is in Creating Strategies, Not Copying Tactics has been getting one to 10 views a day from people searching using “Alice in Wonderland” and “Cheshire cat” or “cat” as keywords.
- Video Clip of the Month: Context, Not Content, is King has been getting one to 10 views a day from people typing in some combination of “content,” “content,” “king,” and “social media.”
Obviously, the people who land on the “context is king” post have an interest in social media and my blog, while those who arrive at the post on strategies because they’re interested in Alice in Wonderland may not. The lesson here? Search engine optimization (SEO)—making your site the best it can be, so you can get traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines—is a powerful tool.
I’m a big fan of Search Engine Land, an amazing blog with the latest SEO news, research and analysis, commentary and expert advice. I also love the Hubspot blog for its research-based tips and useful information on SEO copywriting and other inbound marketing topics (both sites are all white hat by the way).
After all, it’s much better to win the SEO jackpot on purpose with posts searchers want to see, not by accident with posts they don’t.
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