KONY 2012 – Finally a Realistic Theory of Change

Reprinted with permission from the Peace for Sale blog. For background on this post, please see the earlier The making and breaking of KONY 2012 Peace for Sale blog post. 

The Enough Project has worked with Funny or Die to produce a pretty funny short film. It’s a parody on KONY 2012 with a call to action. The action, however, does not claim to end a war – its goal is to build awareness and to inspire people to send the letter below to President Obama. This is a realistic goal that does not cost much more than some time and a phone call and is an action the primary viewers can do to impact policy. There is a clear connection between the action and the result. Unlike KONY 2012… where buying a bracelet and targeting youth who are unable to vote to END a WAR surely is a bit off target.

Here is the video and below is the is the letter… and here is the Enough Project site to get more info.

Dear President Obama,

I applaud your decision to deploy U.S. military advisors to assist regional counter-LRA efforts. This is an important step towards a more effective strategy to bring an end to the LRA crisis. But unless an urgent need is addressed, it will be nearly impossible to find Joseph Kony. The main force trying to find Kony has been cut in half and is not allowed to operate in Congo, where most of the LRA is located. A robust Africa-U.S.-Europe partnership is urgently needed. The four key elements of this partnership should be:

  1. Troops: President Obama should call on African governments to deploy capable forces to help find Kony;
  2. Intelligence: A surge of U.S. intelligence support; and
  3. Transport: Logistical assistance from European countries.
  4. Defection strategy: aid and radio towers to make sure that LRA fighters know they have a safe place to come out.

I urge you to reach out to your African and European counterparts to secure their support.

When you signed the historic, widely-supported LRA legislation into law last May, you called the nearly 25 year-long LRA crisis a “unique crisis of conscience.” It’s time for your administration to act with all the urgency required to fulfill congressional intent and create a African-U.S.-European partnership capable of finally ending the LRA.

Sincerely,

President Obama Contact Information:

Phone:(202) 456-1111
Fax:(202) 456-2461
Email: Use form on Enough Project website (toward bottom).



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About Monica Curca

Monica Curca is a media and communications consultant who applies social and behavioral change communications to conflict resolution and peace-building initiatives. She is the author of the Peace for Sale blog.