Once you get past the "should my company be blogging” hurdle, you need to ask yourself "what type of blog is right for my company?" Unfortunately, many companies forget that question and take starting a blog lightly. That sets them up for a blog full of regurgitated press releases with a high snooze factor and little readers. To remove the snooze from your company blog, figure out what strategy (or strategies) will build the most rapport with your target … [Read more...]