As Google+ Makes Waves (or Not), Be Water My Friend

“Be like water making its way through cracks. Do not be assertive, but adjust to the object, and you shall find a way round or through it. If nothing within you stays rigid, outward things will disclose themselves. Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot it becomes the teapot. Now, water can flow or it can crash. Be water my … [Read more...]

Future Is in Creating Strategies, Not Copying Tactics

How not to react to social media is found in a famous exchange between Alice and the Cheshire cat in Lewis Carroll's Alice’s Adventures in Wonderland: “One day Alice came to a fork in the road and saw a Cheshire cat in a tree. Which road do I take? she asked. Where do you want to go? was his response. I don't know, Alice answered. Then, said the cat, it doesn't matter.” It might seem obvious that you must know where you’re going to get anywhere. But because social … [Read more...]