A thought-provoking exchange in the comments on Danny Brown's marketing blog recently caught my eye, inspiring my pick for November 2011 video clip of the month. From Brown: "@RichBecker Sweet Lord, seriously, mate? A professor grades based on Klout? How screwed up is that? "You nailed it with the dehumanization of the online (and, to a degree, offline) populace, mate. By encouraging people to only connect with "influencers", as decreed by Klout and their screwy … [Read more...]
Q&As on Using Social Media to Get Rid of Narco Gangs
October 26, 2011 by
What do public officials and narco gangs have in common? Usually nothing. But in Mexico, both have rallied against citizens' attempts to use social media to warn others about cartel checkpoints, shootouts, grenade attacks, and other public safety concerns. Narco gangs see social media as a threat to their hold on power, while public officials complain the new technologies spread rumors. In fact, several Mexican states are considering laws criminalizing the sowing … [Read more...]
A Wonderland of Unintended SEO Benefits
October 20, 2011 by
Every now and then one of my posts hits the search engine jackpot. To my dismay, my first post to garner a large amount of search engine traffic was about Twitter and pornography. Because a lot of people typing the keywords "Twitter" and "pornography into search engines arrived at that post, it quickly became one of the top 10 most popular posts of all time on my website. It maintained this ranking for months despite getting minimal views and tweets from my … [Read more...]
Social Media-Fueled Swarms Don’t Need a Leader
October 9, 2011 by
Almost a year and a half ago I wrote that "we are on the verge of a massive shift in the way we communicate and inspire action." Last February, as I watched jubilant Egyptians celebrate the resignation of their 82-year-old former president, I asserted that paradigm shift had arrived. Today, as I read news articles mocking the Occupy Wall Street protests spreading from Lower Manhattan to hundreds of cities and towns, I realize how many still aren't visualizing the … [Read more...]
Video Clip of the Month: Do Aid Workers Need PR 101?
October 2, 2011 by
I ran across a first this week. A video of a TED Talk I didn't find remotely jaw-dropping, informative, or inspiring. The video, my October 2011 video clip of the month, features Amy Lockwood, deputy director of Stanford's Center for Innovation in Global Health talking about promoting condoms in the Democratic Republic of the Congo (DRC) to stop the spread of HIV/AIDS. Her ingenuous idea? Something "perhaps the donor agencies had just missed out on... … [Read more...]
Following the Organizing Advice of Mao Tse-tung?
September 27, 2011 by
“The pen is mightier than the sword, and considerably easier to write with.” —Marty Feldman Did you know a '60s-era campaign organizing strategy inspired by Mao Tse-tung foreshadowed social media's power? From Richard Hofstadter's 1964 essay The Paranoid Style in American Politics: "In his recent book, How to Win an Election, Stephen C. Shadegg [Barry Goldwater 's Campaign Advisor] cites a statement attributed to Mao Tse-tung: 'Give me just two or three men … [Read more...]
500 Years of British & World History Sold on eBay?
September 10, 2011 by
Ironically, the day before the 10th anniversary of the 9/11 attacks, a blog post about the closing of the British Foreign and Commonwealth Office (FCO) library caught my eye. The post contained an unsettling quote from the British Secretary of State for Foreign and Commonwealth Affairs William Hague: "Finally, as a politician and part time historian I was surprised and indeed shocked upon my arrival here by the sight of the vast expanse of empty wooden shelves … [Read more...]
Video Clip of the Month: Booker, Social Media & Irene
September 1, 2011 by
A tweet about diapers caught my eye during my frantic Twitter searches last weekend to find information on Hurricane Irene's impact on Long Beach Island. It read "If u have problems finding diapers please DM me your # so we can talk. @darkangel1321" and was from the "verified" account of Newark, N.J., Mayor Cory Booker (@CoryBooker on Twitter). I took a couple of seconds to read the mayor's Twitter stream and found he was doing more than help moms find diapers. … [Read more...]
Are Municipal Entities Getting Social Media Message?
August 28, 2011 by
Are municipal entities around the country getting the message that social media plays an important role in communications during and after natural disasters? My personal experience trying to get information about Long Beach Island (LBI) following Hurricane Irene where my in laws have a cottage makes me wonder. Only one island municipal entity, the Harvey Cedars Police Department, is on Twitter. None, except the Borough of Harvey Cedars, appear to be on … [Read more...]
Tweeting Libya’s ‘Digital Black Hole’ Revolution
August 22, 2011 by
"RT @mashable: Unconfirmed: Tweets Say Gaddafi Has Left Libya [BREAKING] - http://t.co/zOpe3NO," read a surprising tweet flashing across my smart phone screen Saturday afternoon. Since Mashable is a very reputable social media and technology blog, I immediately retweeted the message to my Twitter followers and began running searches to find out more about what was going on. Last January and February I'd followed the Revolution 2.0-powered uprisings in Tunisia and … [Read more...]
‘I’m Gonna Be Your Friend’: A Model Campaign
August 9, 2011 by
I absolutely love Save the Children's new social media campaign harnessing the power of celebrities and a Bob Marley song to raise funds for the devastating food crisis affecting millions of children and their families across East Africa. The "I'm Gonna Be Your Friend" campaign, which kicked off today, is named after the "I'm gonna be your friend" lyric in Marley's 1973 song "High Tide Or Low Tide." Using the moving song as the soundtrack to a YouTube video slide … [Read more...]
Video Clip of the Month: Drought & Filter Bubbles
August 1, 2011 by
With East Africa facing its worst drought in 60 years, I wince more than ever at a quote by Facebook's Mark Zuckerberg: “A squirrel dying in your front yard may be more relevant to your interests right now than people dying in Africa.” What Zuckerberg's assertion means on a societal level—such as during a regional famine overseas—is the topic of my August 2011 video clip of the month. It features Eli Pariser, author of The Filter Bubble: What the Internet Is … [Read more...]
HOW TO: Reach Your Audience with Text Messages
July 28, 2011 by
Sending a text message is almost the only way you can be sure your target audience actually reads your message. An amazing 97 percent of mobile subscribers will read an SMS message within four minutes of receipt. But only 20 percent of listserv e-mails, depending on your industry, are ever opened at all. Here are six steps organizations of any size can use to add text messages to their communications mix: 1. Choose a text message delivery system. While there … [Read more...]
A Surprising Side Benefit of Concrete Language
July 21, 2011 by
Do you think using big words and industry jardon makes you look smart? If you do, think again. It actually might make you look like a liar. A recent psychological study published in Personality and Social Psychology Bulletin shows vivid details and lots of facts make a statement seem more credible. Here's what the results of the study, which I first read about in AM New York, suggest: Use simple language. If people can process your statements quickly, they … [Read more...]
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HOW TO: Engage Bonafide Critics vs. Feed the ‘Trolls’
"What if somebody says something bad about us?" is a common concern stopping some institutions from using social media. After all, as the old saying goes: "You can please some of the people all of the time. You can please all of the people some of the time. But you can't please all of the people all of the time." Whether you are participating in social media or not, however, these networks are giving a megaphone to all the people who are not pleased with you, at … [Read more...]