I absolutely love Save the Children's new social media campaign harnessing the power of celebrities and a Bob Marley song to raise funds for the devastating food crisis affecting millions of children and their families across East Africa. The "I'm Gonna Be Your Friend" campaign, which kicked off today, is named after the "I'm gonna be your friend" lyric in Marley's 1973 song "High Tide Or Low Tide." Using the moving song as the soundtrack to a YouTube video slide … [Read more...]