Editor's Note: The Twitter button counter is malfunctioning on this post. I write a lot about social media. How it is important. How it is changing the communications field in fascinating—but sometimes wacky—ways. Today, I am going to step back a bit. While social media represents a massive shift in the way we communicate and inspire action, it is not a magic bullet that enables you to ignore timeless communications principles. Like any other form of … [Read more...]
Video Clip of the Month: ‘Guy Walks Across America’
August 2, 2010 by
My August 2010 video clip of the month is "Guy Walks Across America," a viral video on YouTube illustrating how social media is changing advertising. The video, funded by Levi's jeans (which is featured prominently at the end of the clip), has racked up more than a million viewers since its debut on YouTube July 20. It features actor/model Michael Johnson wearing Levi's jeans and a plain T-shirt on a 14-day cross country trip past American landmarks both major … [Read more...]
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